modcarmag

August 26, 2017

12►

“Never Stop Exploring”: Mercedes-Benz G-Class Outdoor Experience: On a spectacular content creation tour of Canada and Alaska with Mercedes-Benz and The North Face

Stuttgart. Mercedes-Benz and the American outdoor equipment supplier The North Face went on a spectacular content creation tour through Canada and Alaska together with “German Roamers”, the photographic collective. Three members of the German Roamers traveled from Whitehorse in Canada to Anchorage in Alaska in two Mercedes-Benz G‑Class in the course of 13 days, recording for Mercedes-Benz – in still photos and videos – the off-road legend in the fascinating surroundings of the American north with its breathtaking panoramas. Photos of unspoiled scenery, the fauna and flora of the American North, spectacular offroad shots with the G‑Class, and a movie of the tour (http://benz.me/facingthenorth_video) are all available on the Mercedes-Benz and The North Face social network channels at hashtag #MBfacingthenorth: http://benz.me/facingthenorth_article

On their trip, the three German Roamers photographers Johannes Höhn, Lennart Pagel and Hannes Becker, together with professional filmmaker Mathias von Gostomski, covered more than 3,000 kilometers. The journey started in the Yukon territory of Canada. It continued along the Alaska Highway to Anchorage. The Top of the World, the Denali and the Dempster highways, some of the most attractive roads in North America, were on the schedule. They went on hikes, kayak rides and photo flights to great sights like glaciers or an ice cave. Their companion and guide was Hansjörg Auer, an extreme climber and a member of the professional team from The North Face. They went right through the wilderness on foot and by car. The team forded rivers and crossed rough terrain in the two G‑Class vehicles. Endless kilometers on gravel roads, took man and machine to their limits. The G‑Class proved itself as the perfect off-road and expedition Mercedes-Benz vehicle for modern adventurers.

This forefather of all Mercedes-Benz off-road vehicles proved to be extremely robust and reliable. With its unique off-road capabilities, it took the photographers safely to the most remote corners of the wilderness. “The German Roamers know just where to find and record the finest and most beautiful motifs off the beaten track. The G‑Class is just the right vehicle to reach these special locations and it fits authentically into the visual imagery,” said Natanael Sijanta, Head of Marketing Communication for Mercedes-Benz Cars.

This content creation tour was the first joint outdoor tour realised by Mercedes‑Benz and The North Face. Both brands have the same high quality standards for their products when it comes to extreme outdoor activities. The North Face supported the German Roamers on their trip, providing outdoor clothing, duffle bags, sleeping bags and tents.

#MBfacingthenorth is the second project by Mercedes-Benz with the German Roamers. In autumn 2016, a group of photographers took two G‑Class to the Dolomites, and their spectacular pictures via Instagram Stories, Snapchat and other social media channels reached almost 47 million people in all. Mercedes‑Benz was one of the first brands to successfully use Instagram Stories as a new feature in digital brand communication and caused a stir with their #MBdolomates project.