Ford Performance and Xbox Collaborate on Custom F-150 Raptor to Appear at SEMA and in Forza Motorsport 7
In celebration of the November 7 launch of the Xbox One X, Ford Performance and Xbox have teamed up to create a specially-modified Xbox One X version of the new F-150 Raptor which will be showcased this week at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. In addition, early next year, this version of the F-150 Raptor will be available for free to Forza Motorsport 7 players within the game.
“The Xbox One X is the world’s most powerful console,” said Henry Ford III, Ford Performance Marketing Manager. “It’s the benchmark in the console gaming world, while F-150 Raptor is its equivalent in the world of pickup trucks.”
“We have long enjoyed and valued our partnership with Ford Performance and feel privileged to work with them on the incredible F-150 Raptor, an iconic American legend,” said Mike Humphreys, Senior Director, Business and Partnerships for Forza Franchise, Turn 10 Studios. “The Ford Raptor is built on top of another iconic legend, the Ford F-150 pickup, resulting in technical excellence and off-road innovations that make it a Forza fan favorite.”
The 2017 Ford F-150 Raptor Xbox One X Edition boasts unique graphics, paint, and upholstery inspired by the console’s internal code name, “Project Scorpio,” as well as the Raptor’s desert racing heritage. Custom wheels, bumpers, chase rack and LED lighting in Xbox’s signature green complete the look. Performance-enhancing modifications include a Fabtech six-inch lift kit, upgraded Alcon brakes, Addictive Desert Designs intercooler and Ford Performance Borla exhaust.
The partnership between Ford Performance and Xbox showcases storied brands with deep roots in performance. Whether it’s a track-shredding supercar taking on competitors at Le Mans, or the world’s most powerful gaming console that’s the best place to play gaming’s biggest blockbusters, fans win with some of the best products on the market today.
The partnership between Ford and Forza goes back over a dozen years to the first Forza Motorsport and the original Xbox. Today, Forza features more Ford vehicles than any other video game, with the Fiesta ST, Focus RS, Mustang GT 350, F-150 Raptor and Ford GT each making their video game debut in the Forza series, the latter two as cover cars.